Monday 30 June 2014

Architecture References - House for Trees, Vo Trong Nghia Architects

House for Trees
Ho Chi Minh City, Vietnam
Vo Trong Nghia Architects, Vietnam

Year: 2014
Area: 226 sqm 
Cost: 156.000 USD
Photos: Hiroyuki Oki

Originally published on Archdaily.   


Friday 27 June 2014

DIMSCALE releases ARCH INNOVATION, a project to promote the Portuguese products in the areas of Architecture, Design and Construction

DIMSCALE just released the project ARCH INNOVATION, which promotes a platform for the dissemination and exportation of Portuguese products and solutions in the areas of Architecture, Design and Construction. This project is establishing partnerships with a number of national companies in the industry of materials and constructive solutions, aiming to bring together an integrated offer of products that are complementary to each other. ARCH INNOVATION will focus on the markets of Middle East, United Kingdom and Switzerland, through a strategy of regular presence in the markets and exhibition in reference international tradeshows.

To bring the quality of Portuguese products to the Middle East | The project will focus initially on the market of United Arab Emirates (UAE). The UAE are undergoing intensive development, particularly in the Emirates of Abu Dhabi and Dubai, markets with great receptivity to products that are differentiated by their quality and innovation.

Strategy of regular presence in the market | After identifying a business opportunity were carried out a series of trips to the UAE as a way to gather information about the present offer of products in the market, and also to establish the first contacts and gain an insight into the negotiation ways of the countries of this region. Starting from the gathered information was adopted a strategy based on direct contact and regular market presence, as well as on the participation as exhibitor at the major industry tradeshows.

An integrated range of products and solutions | Through the partnerships that are being established it will be possible to present integrated proposals to the final customer and to gather many types of products on a single supplier. Products and solutions that are integrating this offer are complementary to each other, being invited only one partner for each type of product.   

Project supported by the NSRF | ARCH INNOVATION is being promoted by DIMSCALE, thereby enhancing its experience in the construction industry and its relationships with national brands related with products and constructive solutions. It integrates the company's internationalization project, which is being supported by the NSRF, the Portuguese North Regional Operational Programme and the European Regional Development Fund.

United Arab Emirates

ARCH INNOVATION's website - CALL FOR IDEAS divulgation


As a way to define ARCH INNOVATION as an open collaboration project since its inception, it was decided to release an ideas competition for the design of its exhibition stand, open to the entire community of Portuguese architects and designers. The winning work will be exhibited at international tradeshows in the business areas of Architecture and Real Estate, and its author will have a proper divulgation space within the stand and within all communication platforms of the project. The regulation and other information are also available on ARCH INNOVATION's website.

Wednesday 25 June 2014

Projects Wanted - Google Tel Aviv Office, Camenzind Evolution

Projects Wanted is an initiative promoted by DIMSCALE Blog, in which we invite architecture offices to share new projects. We are open to receive projects from all around the world, regardless of their dimension or typology. Please send us high quality photos (indicating their authors), drawings and descriptive texts in English to our Marketing e-mail - It will be our pleasure to help spreading new Architecture concepts and ideas.

Google Tel Aviv Office
Tel Aviv, Israel
Camenzind Evolution, Switzerland

Year: 2012
Area: 8.000 sqm

Photos: Itay Sikolski

"At the end of December 2012, Google Israel has opened its spectacular new 8’000 m2 offices in Tel Aviv for their ever growing teams of engineers, sales and marketing. Designed by Swiss Design Team Camenzind Evolution, in collaboration with Israeli Design Teams Setter Architects and Studio Yaron Tal, the new Google office now occupies 8 floors in the prestigious Electra Tower in Central Tel Aviv, with breath taking views across the whole city and the sea.

It is a new milestone for Google in the development of innovative work environments: nearly 50% of all areas have been allocated to create communication landscapes, giving countless opportunities to employees to collaborate and communicate with other Googler’s in a diverse environment that will serve all different requirements and needs. There is clear separation between the employees traditional desk based work environment and those communication areas, granting privacy and focus when required for desk based individual working and spaces for collaboration and sharing ideas.

Each floor was designed with a different aspect of the local identity in mind, illustrating the diversity of Israel as a country and nation. Each of the themes were selected by a local group of Googlers, who also assisted in the interpretation of those chosen ideas. Being in Israel, for lunch the Googlers can choose from three amazing restaurants, non-kosher, kosher dairy and kosher meat, each of the restaurants designed to it’s own style and theme.

Only 7 of the 8 rented floors in Electra Tower are actually occupied by Google. The remaining floor gives space to a new ‘Campus’, which was also opened in December by the Israeli Prime Minister. The ‘Campus Tel Aviv’, powered by Google for Entrepreneurs, is a new hub for entrepreneurs and developers, providing a base for start-up companies, and is only the second Google ‘Campus’ worldwide. Sustainability played a vital role to Google in the development of their new Tel Aviv offices and the project is currently awaiting LEED ‘Platinum’ certification, the first of its category in Israel."

- Camenzind Evolution