Friday 31 January 2014

LX TYPE - the official font of Lisbon

The creative agency Leo Burnett developed a font for the city of Lisbon. Inspired by the trams' power cables that had become part of the landscape over the years, LX TYPE font presents an unique layout that can be tried in the project's website. It is also possible to download the font and use in the more popular text edition softwares.

"The trams are part of Lisbon’s landscape and become an icon of the city. In addition to painting the street yellow, they also scratch the capital’s blue sky with their wires. From the complex mesh made by them, emerged the idea of creating a typography, whose trace is formed by the wires’s random mating. Thus, the LX Type becomes Lisbon’s official type."

- Leo Burnett 

No comments:

Post a Comment

Note: only a member of this blog may post a comment.